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HSM Outdoors (HookSet Media) is dedicated to promoting businesses, bringing them up to the next level and beyond. HSM's expertise in the social media arena (Facebook, Instagram, Twitter, YouTube, etc.) allows them to successfully cross promote, reaching thousands of potential customers, expanding new business opportunities and allowing yours to grow.


Satisfied customers have taken advantage of HSM's strategic marketing skills, which also includes video, promotional photos, and print.

A Minnesota based company, HSM Outdoors is well involved in the outdoor recreation industry and works closely with several top rated companies. Close contact with staff members scattered across the Midwest, Northeast and into Canada keeps HSM Outdoors in the know and always on the cutting edge.



Chad A. Peterson picture
    Chad A.Peterson

Founder & CEO

Born in Cando, North Dakota. Chad grew up in Louisiana. There he learned from fishing mentor Farrell Morgan. Chad spent most of his time fishing for panfish and Bass. Crappies specifically are Chad's favorite species to target. Moving back to the north at the age of 18, Chad settled in Minnesota and quickly put his panfish knowledge to work in the north. He enjoys spending time on the water with family and friends. His teaching shines through in the skills he was taught through the memories of his mentor and dear friend Farrell.

Tom Batiuk picture
       Tom Batiuk

Marketing and Communication

Tom has over 20 years of sales and marketing experience. He comes from an industrial sales background. This knowledge, when combined with his passion for the outdoors shines through in every article he writes and every photo he takes. Tom is eager to help new vendors discover the power of advertising in social media.


Ready to leave a mark? Contact us!
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HSM Outdoors LLC

4731 Country Shores SW

Alexandria MN 56308

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